Question-and-Answer SessionLet's start. So for Sprout, there's obviously what we see like in the market for all of software, not pretty. Sorry, for all of us. And loss of tooth and everything here this year is like it's going to be always a tough year. But from a management perspective, just in the real world, how did the year play out so far?Joseph Del PretoCFO & Treasurer What I would say was throughout the year, it's gotten better every single quarter. So holistically, do we want -- you want the year to ...

Summary of Sprout Social FY Conference Call Company Overview - **Company**: Sprout Social (NasdaqCM: SPT) - **Date of Conference**: December 10, 2025 Key Points Industry and Market Dynamics - The software industry is experiencing challenges, but Sprout Social has seen improvement throughout the year, with each quarter performing better than the last [12][19][30] - The company is focusing on the upmarket segment, particularly with customers spending over $50,000, which has shown strong performance [15][19] - Consumer behavior is shifting towards social media, with 50% of consumers checking social before purchasing and 55% influenced by influencer marketing [50][53] Financial Performance - The company reported that the high-value customer cohort (50K customers) is growing at a rate in the high 20s percentage-wise, contributing nearly 50% of total revenue [224][226][233] - The sub-50K customer cohort is growing at low single digits, indicating a need for stabilization and value delivery in that segment [235][236] Product Development and AI Integration - Sprout Social has made significant product investments, including the launch of AI products aimed at enhancing social listening and customer care [17][111][116] - The acquisition of NewsWhip is expected to provide real-time insights across social and traditional media, enhancing crisis management and PR capabilities for clients [129][135][145] - AI will be utilized to streamline processes, improve efficiency in engineering, support, and sales enablement, contributing to margin improvements [247][256] Go-to-Market Strategy - The company has shifted its focus towards enterprise customers, with nearly half of sales and marketing spending directed at this segment [76][78] - Sprout Social is adapting its sales approach to cater to the needs of larger organizations, ensuring that sales teams understand the specific use cases for their products [80][82] - The company is also refining its approach to lower mid-market and SMB segments, adopting a more self-serve model [91][93] Profitability and Margin Improvement - Management is committed to driving incremental operating margin improvements year over year, with a focus on maintaining profitability while investing in growth [261][263] - The company has successfully leveraged lower-cost engineering resources and improved unit economics as it moves upmarket [253][256] Capital Allocation and Future Outlook - Sprout Social plans to remain cautious with capital allocation, focusing on small acquisitions and maintaining a healthy cash balance [275][277] - The company is optimistic about future growth driven by evolving consumer behavior and the increasing importance of social media in marketing strategies [106][108] Conclusion - Overall, Sprout Social is navigating a challenging market environment with a strategic focus on product innovation, customer segmentation, and profitability, positioning itself for future growth in the social media landscape [106][263][277]

Editor's note: Seeking Alpha is proud to welcome Daniel Japps as a new contributing analyst. You can become one too! Share your best investment idea by submitting your article for review to our editors. Get published, earn money, and unlock exclusive SA Premium access.I am a private, long-term individual investor with more than 10 years of experience in the equity markets. Over that time I have developed a fundamentally driven, value-oriented approach with a particular interest in companies that are either ...

Sprout earned the #1 spot in 40 of G2’s 2026 Winter Reports, including the Grid® Report for Social Media Listening Tools, Social Customer Service and the Enterprise Grid® Report for Social Media Analytics.The company received 177 leader badges across all business segments and regions in total.TrustRadius also recognized Sprout with a 2026 Buyer’s Choice Award for product excellence and measurable impact to brands. CHICAGO, Dec. 08, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading pr ...

‘Aura’ named Word of the Year after generating 31.9B impressions and showcasing how social moments reshape culture and languageCHICAGO, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of social media management and analytics software, today released its first-ever Social Media Dictionary, a comprehensive analysis of the words, phrases and viral movements that shaped global culture in 2025. Drawing on a year of cross-platform conversations, Sprout’s analysis shows ...

Meridian Funds, managed by ArrowMark Partners, released its “Meridian Growth Fund” third-quarter 2025 investor letter. A copy of the letter can be downloaded here. Equities hit a record high in the third quarter, fueled by continued gains in technology and falling bond yields. Easing tariff rhetoric and renewed AI infrastructure investments boosted large tech stocks. In mid-September U.S. Federal Reserve lowered rates by 25 basis points. Against this backdrop, the fund returned -1.78% (net) compared to the ...

Group 1 - The event "Breaking Ground" is a quarterly launch event focused on social media, strategy sharing, and updates on the Sprout platform [1] - The highlight of this event is the introduction of a significant product innovation related to a social-powered AI engine [1] Group 2 - Attendees are encouraged to engage in a live chat discussing tasks they wish AI could handle, indicating a strong interest in AI's potential to simplify everyday chores [2][3] - Common themes in the chat include cleaning tasks, such as laundry and yard work, showcasing a desire for AI solutions in household management [3][4]

Summary of Sprout Social Update / Briefing (November 18, 2025) Company Overview - **Company**: Sprout Social (NasdaqCM:SPT) - **Event**: Breaking Ground, a quarterly launch event focusing on social media and AI innovations Key Industry Insights - **Social Media Evolution**: The customer journey has shifted to social media, with social search becoming the new SEO and social content acting as the new marketing site map [6][8] - **Data Volume**: 5.4 billion people share hundreds of billions of messages daily, generating tens of petabytes of data on social networks [6] - **Customer Engagement**: 55% of users feel brands are not adequately responding to their interactions on social media, indicating a gap in customer engagement [8] Core Product Innovations - **AI Integration**: Sprout has been investing in AI for over a decade, with over 40 custom AI models in use, enabling features like optimal send times and sentiment analysis [14][15] - **Agentic AI**: Introduction of agentic AI, which can reason and take actions based on social data, enhancing workflows and decision-making processes [10][12] - **Trellis**: A new AI agent designed to facilitate social intelligence across organizations, allowing users to interact conversationally with social data for insights [16][20] Product Features and Enhancements - **Trellis Capabilities**: Users can perform tasks like trend analysis and campaign performance reporting through a conversational interface, significantly reducing the time spent on data analysis [16][19] - **Spam Detection**: New AI model for spam detection that categorizes and auto-completes spam messages, improving team efficiency [28] - **Influencer Marketing**: Enhanced capabilities for influencer matchmaking, including brand fit and safety scores, and upcoming features for analyzing video content [30] Upcoming Features - **Integration with ChatGPT**: Launch of a remote MCP server to connect Sprout with ChatGPT, allowing for deeper content analysis and performance comparisons [24][27] - **New Social Listening Sources**: Introduction of Blue Sky for comprehensive insights and monitoring capabilities across various social networks [39] Customer Engagement and Feedback - **Customer Participation**: Early access to Trellis for qualifying social listening customers, with plans for broader rollout [20] - **User Experience**: Positive feedback from customers on the ease of use and efficiency improvements brought by Trellis [52] Panel Discussion Highlights - **AI in Workflows**: Discussion on the transition from AI as an assistant to AI as a coworker, emphasizing the importance of personalized AI applications [48][56] - **Human Element**: Acknowledgment that while AI enhances efficiency, the human aspect of content creation and customer engagement remains crucial [60] Conclusion - **Future Vision**: Sprout Social aims to leverage AI to unlock social intelligence for businesses, enhancing customer engagement and operational efficiency at an unprecedented scale [31]

Core Insights - Sprout Social has launched Sprout AI, featuring a new proprietary AI Agent named Trellis, aimed at transforming social media data into actionable business insights [1][6] - The introduction of Sprout AI represents a significant shift in how organizations can access and utilize social intelligence, enabling faster and more effective responses to market dynamics [2][6] Company Overview - Sprout Social is a leading provider of social media management and analytics software, serving approximately 30,000 brands globally [6][8] - The company emphasizes that its platform is designed to empower businesses to leverage social data for smarter and faster decision-making [6] Product Features - Trellis, the AI Agent, allows users to query billions of social data points for insights related to market research, competitive analysis, and customer feedback [7] - The AI capabilities include proactive risk management by monitoring sentiment and emerging complaints, enabling early crisis detection [7] - Sprout AI enhances routine workflows, allowing teams to focus on strategic initiatives while showcasing the ROI of social media efforts [7] - Features like Optimal Send Times and AI-generated content aim to maximize engagement and reach for social media campaigns [7] Strategic Partnerships - Sprout AI includes secure connections with leading AI providers, starting with ChatGPT, facilitating the integration of social data into daily AI workflows [4][6]

Core Insights - The Q3 earnings season is causing concern among investors due to high valuations and declining consumer sentiment [1] - Gary Alexander has extensive experience in technology sectors, influencing his insights on current industry trends [1] Group 1: Market Conditions - Valuations are at all-time highs, which is a significant concern for investors as they navigate the upcoming earnings season [1] - Consumer sentiment is sliding, and spending data is weak, indicating potential challenges for companies [1] Group 2: Analyst Background - Gary Alexander has a combined experience of covering technology companies on Wall Street and working in Silicon Valley [1] - He has been a contributor to Seeking Alpha since 2017 and has been quoted in various web publications [1]