Starbucks to Cut 1,100 Corporate Employees in Move Toward 'Smaller, More Nimble' Teams

Core Insights - Starbucks plans to lay off 1,100 corporate employees and leave several hundred positions unfilled as part of a restructuring effort [1][5] - CEO Brian Niccol emphasized that this change aims to create "smaller, more nimble" support teams to enhance operational efficiency [2][5] - The layoffs are part of the "Back to Starbucks" turnaround plan initiated by Niccol to address declining sales and traffic while aiming to double the U.S. footprint [3][5] Company Changes - The company has implemented various changes in its cafes, including a simplified menu, the return of barista name writing on cups, and new restroom policies [4] - Upcoming changes also include new digital menu boards, expanded free refills, and a review of store aesthetics with new seating options and the return of ceramic mugs [4] Financial Performance - Since Brian Niccol's appointment, Starbucks shares have increased by 25%, reflecting positive market sentiment towards the company's strategic changes [5]