Starbucks is removing these 13 menu items from its menu next week

Core Insights - Starbucks is simplifying its menu by removing less popular items and those that are time-consuming to prepare, aiming to focus on fewer, more popular offerings [1][2] - The company plans to reduce its menu by approximately 30% by September, which will allow for innovation and improve customer experience [2][3] - The changes are part of a broader strategy to address declining sales, including the layoff of 1,100 corporate employees to streamline operations [4][5] Menu Changes - Starbucks will remove 13 items from its menu on March 4, including nine Frappuccino drinks and other less popular items [5][6] - The specific items being removed include Iced Matcha Lemonade, various Frappuccino flavors, and Honey Almondmilk Flat White [6] Corporate Restructuring - The new CEO, Brian Niccol, is implementing changes to create smaller, more efficient teams and reduce complexity within the organization [4] - The layoffs will not affect store employees, focusing instead on corporate staff to enhance operational efficiency [4]