Apple shareholders reject proposal to scrap DEI despite growing backlash

Core Viewpoint - Apple shareholders rejected a proposal against its diversity, equity, and inclusion (DEI) policies, marking a significant victory for the company amid rising opposition to such initiatives in the US [1][3] Group 1: Shareholder Votes and Proposals - The vote was a reflection of shareholder sentiment regarding the value of DEI programs, which many companies enhanced following the Black Lives Matter movement in 2020 [1] - Shareholders also voted against a proposal for Apple to assess the risks associated with its work in artificial intelligence, while all management proposals received approval [3] - The proposal against Apple's DEI policies was submitted by the National Center for Public Policy Research, a free-market think tank [7] Group 2: External Influences and Recommendations - A conservative backlash has led major US companies, including Meta and Alphabet, to abandon DEI initiatives, particularly in light of Donald Trump's return to the presidency [2] - Proxy advisory firm Institutional Shareholder Services recommended that investors support Apple's DEI policies, stating that the company provides adequate information and has not faced controversies regarding discrimination [4][8] Group 3: Company Stance and Leadership Comments - CEO Tim Cook emphasized that Apple has never implemented quotas or targets in its diversity programs, asserting the company's commitment to dignity and respect for all individuals [5][6]