RITZ Crackers Introduces Swicy New Flavor: Hot Honey

Group 1 - The RITZ Brand has launched a new flavor, Hot Honey, which combines sweet and spicy elements, catering to the growing trend of "swicy" snacks [1][2] - RITZ Hot Honey crackers feature a flaky texture and a rich hot honey taste, designed to be a versatile base for various toppings [2] - The introduction of Hot Honey follows previous spicy offerings, including RITZ Bits Spicy Queso and RITZ Toasted Chips Sweet Habanero, indicating a strategic focus on expanding the spicy flavor segment [2] Group 2 - Mondelēz International, the parent company of RITZ, reported net revenues of approximately $36.4 billion for 2024, highlighting its strong position in the global snacking market [4] - The company operates in over 150 countries and includes a diverse portfolio of iconic brands such as OREO, LU, and Cadbury, reinforcing its market leadership [4]