Amazon finally unveils new Alexa with AI overhaul: ‘Knows almost every instrument in your life'

Core Insights - Amazon has introduced a significant overhaul of its Alexa voice assistant, integrating generative artificial intelligence to enhance its capabilities [1][6] - The new service, named Alexa+, aims to improve user interaction by allowing for more conversational exchanges and the ability to handle multiple prompts [9][11] - The launch of Alexa+ is part of Amazon's broader strategy to drive sales on its e-commerce platform and capitalize on the existing 500 million Alexa-capable devices in the market [10][12] Product Features - Alexa+ is available for free to Amazon Prime members and priced at $19.99 per month for non-Prime users, with a gradual rollout starting in March [4][11] - The service can store user preferences and perform tasks such as making dinner reservations and sending reminders [4][5] - Alexa+ can connect with Amazon products like Ring doorbells and review documents for users, enhancing its utility in smart home management [5][8] Competitive Landscape - The introduction of Alexa+ comes in response to competition from Apple and Google, both of which have integrated advanced AI features into their voice assistants [7][8] - Amazon's Alexa, while initially popular, has seen a decline in consumer usage due to a lack of significant updates over the years [7][8] Financial Implications - Amazon has invested billions into Alexa since its launch in 2014, viewing the service as a key driver for e-commerce sales [10][12] - The success of Alexa+ presents both a substantial revenue opportunity and a financial risk if it fails to meet user expectations [12]