Core Insights - Sphere Entertainment Co. has launched a new e-commerce website featuring original merchandise, including the "Orbi Collection," coinciding with the introduction of its iconic emoji character, Orbi [1][2] - Orbi has become a cultural phenomenon, engaging audiences through various expressions and appearances on the Exosphere, the world's largest LED screen [2] - The e-commerce site aims to enhance brand visibility and connect fans with Sphere through official merchandise [2] Merchandise Offerings - The e-commerce shop includes a variety of apparel for adults and children, such as hoodies, graphic tees, and infant onesies, as well as collectible accessories like tote bags and hats [3] - Commemorative souvenirs available include postcards, keychains, magnets, and tumblers [3] Marketing and Engagement - To celebrate the e-commerce launch, Orbi will take over Sphere's Instagram handle for a day, engaging fans through original content and a Q&A session [4] - The merchandise is available online at shop.thesphere.com and at the Sphere venue [4] Company Overview - Sphere is redefining live entertainment with a venue that hosts original experiences from leading creators and artists, utilizing cutting-edge technologies [5] - The first Sphere venue opened in Las Vegas in September 2023, establishing itself as a new landmark in the city [5]
HELLO MY NAME IS… ORBI