iQIYI(IQ) Prnewswire·2025-02-28 10:15Core Insights - iQIYI emphasizes a "viewer-centric approach" to adapt to changing consumption patterns in the entertainment industry [1] - The company is expanding its content strategies to include serialized long-form dramas, premium short-form content, and mini-dramas [2] Content Strategy - iQIYI is implementing two key initiatives: the "Thousand Mini-Dramas Initiative" and "Hundred Short-Dramas Initiative" to cater to the demand for concise storytelling [3] - The "Mini-Drama Theater" focuses on mobile-optimized vertical content of 1-3 minutes per episode, while the "Short-Drama Theater" features horizontal content of 5-20 minutes per episode [4] Mini-Drama Ecosystem - iQIYI's mini-drama portfolio has surpassed 10,000 titles, capturing 95% of the leading mini-drama content providers in the market [5] - The first mini-drama on the platform generated over RMB 1 million (US$0.14 million) in revenue-sharing income in December 2024 [5] User Experience Enhancement - iQIYI has revamped its apps, with the main app focusing on long-form video and the iQIYI Lite app featuring free mini-dramas supported by advertising [6] - Mini-drama viewing time on the main app is now comparable to animation, kids' content, and variety shows, while on the iQIYI Lite app, mini-dramas rank second in viewership [6] Technological Advancements - iQIYI is leveraging virtual production technology to enhance content production, achieving the highest viewership market share in Q4 and throughout 2024 [7] - The original drama "My Journey to You" saw a 30% increase in production efficiency through virtual filming techniques [8] Infrastructure Investments - iQIYI has completed a 2,500-square-meter flagship virtual studio to support its production capabilities [9] - The self-developed IQ Stage virtual production platform integrates over 20 patented technologies for advanced visual experiences [10]