LZLJ(SZ:000568) Zheng Quan Shi Bao Wang·2025-03-02 12:28Core Viewpoint - Luzhou Laojiao is focusing on quality and digital transformation to adapt to the evolving white liquor industry landscape, aiming for sustained growth and historical performance highs in 2024 [1][9]. Group 1: Company Strategy and Performance - Luzhou Laojiao's Chairman Liu Miao emphasizes the importance of quality and the establishment of a comprehensive quality supervision system that exceeds national standards [4]. - The company expects to achieve record highs in key performance indicators for 2024, with a strong growth momentum observed in 2023 [1][9]. - In the first three quarters of 2023, Luzhou Laojiao reported revenues of 24.304 billion and net profits of 11.593 billion, representing year-on-year growth of 10.76% and 9.72% respectively [9]. Group 2: Market Trends and Opportunities - The company plans to leverage trends such as product low-alcoholization, younger consumer demographics, and experiential consumption to capture new market opportunities [2][14]. - The internationalization of Chinese liquor is gaining traction, with increasing acceptance among international consumers, primarily among the Chinese diaspora [5][6]. - Luzhou Laojiao aims to enhance its marketing strategies by focusing on strategic, incremental, and niche markets while adapting to the evolving consumer landscape [10][11]. Group 3: Digital Transformation and Consumer Engagement - The company is advancing its digital transformation efforts, utilizing a "five-code association" strategy to enhance communication between manufacturers, distributors, and consumers [9][13]. - Luzhou Laojiao is shifting from a channel-driven sales model to a consumer-driven approach, emphasizing the importance of consumer experience in driving sales [12][13]. - The company is also exploring innovative marketing techniques, including brand integration and cross-industry collaborations, to engage younger consumers and enhance brand loyalty [14].