New Research from CMI Media Group Focuses on Healthcare Equity in America and the Role Healthcare Brands Can Play to Support Consumers

Core Insights - CMI Media Group has released a report focusing on equity in healthcare in America and the role healthcare brands can play to support consumers [1] - The report highlights the importance of understanding US consumers' healthcare experiences, particularly through the lens of cultural and location demographics [2] Key Findings - Nearly half of patients are willing to travel between 30-90 minutes to see healthcare professionals that match their demographics, especially among Black patients [5] - Multiple barriers to care are affecting consumers, particularly in rural and urban areas, with patients reporting cancellations due to cost and travel issues [5] - Black and Hispanic audiences show greater trust in advertising and tend to rely on health information from websites, search engines, and pharmaceutical company sites [5] Company Overview - CMI Media Group is a full-service media agency focused on health, wellness, and pharmaceutical marketing, offering services such as Audience Strategy, Data and Analytics, and Customer Experience [4] - The agency has been recognized for its leadership in diversity, equity, and inclusion (DE&I), talent retention, and employee development [4]