PHILADELPHIA, April 22, 2025 /PRNewswire/ -- Strategic media healthcare agency CMI Media Group, a WPP company (NYSE: WPP), today announces that their Empower™ SaaS-operating system's automated media orchestration (AMO) application has achieved the milestone of over 200 campaigns in market, representing $1 Billion in incremental revenue for more than 25 CMI clients. CMI Media Group logo With AMO, CMI Media Group has built an application that solves the problem of orchestrating paid media at scale, connec ...

Ad Council and Alzheimer's Association's campaign highlights early warning signs that can be mistaken for normal aging, with emphasis on reaching Black Americans, who are twice as likely to develop the diseaseNEW YORK, April 10, 2025 /PRNewswire/ -- The Ad Council, in partnership with the Alzheimer's Association, today launched new public service advertisements (PSAs) to help people recognize the early signs and symptoms of Alzheimer's disease and other dementias in their loved ones. The new suite of PSAs a ...

PHILADELPHIA, April 8, 2025 /PRNewswire/ -- CMI Media Group, WPP's healthcare specialty agency (NYSE: WPP) and Compas will be working with Microsoft Advertising to support healthcare brands to help accelerate their growth and enable them to reach their audience across the Microsoft ecosystem and beyond. Current clients of CMI Media Group can discuss the benefits with their account leads. Future clients can reach out to CMI Media Group via [email protected]. In 2024, Microsoft Advertising named CMI Media Gro ...

Financial Performance - For the year ended December 31, 2024, WPP plc reported revenue of £14,741 million and operating profit of £1,325 million[22]. - Total revenue for 2024 was £14,741 million, a slight decrease of 0.7% from £14,845 million in 2023[51]. - Revenue less pass-through costs for 2024 was £11,934 million, down from £12,034 million in 2023, representing a decrease of 0.8%[51]. - Operating profit increased by 149.5% to £1,325 million in 2024, compared to £531 million in 2023, while headline operating profit decreased by 2.5% to £1,707 million[104]. - Profit before tax rose by 198.0% to £1,031 million in 2024, compared to £346 million in 2023, with headline profit before tax down 3.8% to £1,467 million[107]. - Headline operating profit for the Total Group was £1,707 million in 2024, down from £1,750 million in 2023[115]. - The company reported a loss for the year of £706 million, with finance costs to non-guarantors amounting to £779 million[149]. - Adjusted free cash flow for 2024 is £738 million, up from £637 million in 2023[180]. - Net cash inflow from operating activities rose to £1,408 million in 2024, compared to £1,238 million in 2023[180]. Client and Revenue Composition - The ten largest clients accounted for 19.7% of revenue less pass-through costs in the year ended December 31, 2024[28]. - The top 25 clients of the company saw a growth of 2.0% in 2024, indicating a strong demand for integrated marketing solutions[64]. - WPP's revenue from Global Integrated Agencies increased from £12,133 million in 2022 to £12,562 million in 2024, reflecting a consistent contribution to total revenue[49]. - North America accounted for 38% of total revenue in 2024, with revenue of £5,567 million, a slight increase from £5,528 million in 2023[51]. Employee and Operational Metrics - The Group had 108,044 employees as of December 31, 2024[22]. - The total number of employees decreased to 108,044 at the end of 2024 from 114,173 at the end of 2023[103]. - The company employs approximately 108,044 people across more than 100 countries[31]. - The company's six agency networks account for approximately 92% of revenue less pass-through costs, enhancing operational efficiency[67]. Strategic Initiatives and Risks - WPP Open, the AI-driven operating system, is crucial for maintaining competitiveness and operational efficiency[28]. - Economic risks, including inflation and currency volatility, could lead clients to reduce marketing budgets, impacting WPP's revenues[27]. - The failure to successfully implement the strategic plan updated in January 2024 may adversely affect market share and financial condition[27]. - Cybersecurity threats are increasing, with potential impacts on operations and client trust if data protection measures fail[29]. - Changes in local or international tax rules could significantly impact WPP's tax liabilities and liquidity position[29]. - The Group's operations are susceptible to increased costs due to potential future changes in ESG laws and regulations, including the EU Corporate Sustainability Reporting Directive[30]. Financial Position and Cash Flow - Cash and cash equivalents at 31 December 2024 were £2,467 million, an increase from £1,860 million in 2023[138]. - Adjusted net cash inflow improved to £745 million in 2024, compared to £2 million in 2023, driven by higher disposal proceeds and lower net acquisition payments[129]. - Total liquidity, including undrawn credit facilities, reached £4,464 million at 31 December 2024, up from £3,824 million in 2023[138]. - The adjusted net debt of the group at 31 December 2024 was £1,690 million[140]. Governance and Compensation - For the fiscal year ended December 31, 2024, WPP paid a total compensation of £47 million to key management personnel, which includes salaries, performance-related bonuses, and other benefits[211]. - Mark Read received a total annual compensation of £3.801 million, including a base salary of £1.14 million and performance-related incentives[212]. - Joanne Wilson, who joined on April 19, 2023, received a total annual compensation of £1.850 million, with a base salary of £750,000[212]. - The independence of all Non-Executive Directors was confirmed by the Board, in compliance with the UK Corporate Governance Code[210].

A downtrend has been apparent in WPP PLC (WPP) lately with too much selling pressure. The stock has declined 17.8% over the past four weeks. However, given the fact that it is now in oversold territory and Wall Street analysts are majorly in agreement about the company's ability to report better earnings than they predicted earlier, the stock could be due for a turnaround.Guide to Identifying Oversold StocksWe use Relative Strength Index (RSI), one of the most commonly used technical indicators, for spottin ...

Core Insights - CMI Media Group has released a report focusing on equity in healthcare in America and the role healthcare brands can play to support consumers [1] - The report highlights the importance of understanding US consumers' healthcare experiences, particularly through the lens of cultural and location demographics [2] Key Findings - Nearly half of patients are willing to travel between 30-90 minutes to see healthcare professionals that match their demographics, especially among Black patients [5] - Multiple barriers to care are affecting consumers, particularly in rural and urban areas, with patients reporting cancellations due to cost and travel issues [5] - Black and Hispanic audiences show greater trust in advertising and tend to rely on health information from websites, search engines, and pharmaceutical company sites [5] Company Overview - CMI Media Group is a full-service media agency focused on health, wellness, and pharmaceutical marketing, offering services such as Audience Strategy, Data and Analytics, and Customer Experience [4] - The agency has been recognized for its leadership in diversity, equity, and inclusion (DE&I), talent retention, and employee development [4]

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Financial Data and Key Metrics Changes - Net revenue growth for 2024 was reported at minus 1%, consistent with the lower end of guidance range [7][19] - Headline operating margin improved to 15%, up 40 basis points year-on-year, despite a GBP 250 million investment in AI and data [9][21] - Operating cash flow conversion improved to 86%, benefiting from strong working capital management [14][25] - Year-end net debt decreased to GBP 1.7 billion, a reduction of GBP 0.8 billion year-on-year [14][46] Business Line Data and Key Metrics Changes - Global Integrated Agencies saw a like-for-like decline of 0.8% in 2024, while GroupM grew by 2.7% for the full year [33][34] - Global integrated creative agencies experienced a decline of 3.9% in 2024, with a more significant drop of 6.5% in Q4 [34] - Public Relations saw a like-for-like decline of 1.7% in 2024, impacted by a challenging environment for discretionary spending [36] - Specialist Agencies reported a decline of 2.3% in revenue less pass-through costs for the year [37] Market Data and Key Metrics Changes - North America experienced a decline of 0.7% in 2024, with growth in automotive and financial services offset by lower revenues in healthcare [38] - The United Kingdom declined by 2.7% in 2024, influenced by a higher weighting towards project-based work [39] - China faced a significant decline of 20.8% in 2024, reflecting macroeconomic pressures and client assignment losses [41] Company Strategy and Development Direction - The company is focused on executing its strategy to deliver long-term sustainable growth and value to shareholders [4][16] - Investment in WPP Open and AI is a key strategic pillar, with a commitment to enhance technology integration across the organization [54][58] - The company aims to improve new business performance and cash conversion while addressing challenges in client discretionary spending [10][22] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the challenges faced in 2024, particularly in Q4, but expressed confidence in the strategic progress made [10][91] - The outlook for 2025 includes cautious guidance of flat to minus 2% like-for-like revenue, reflecting macroeconomic uncertainties [50][108] - Management expects performance to strengthen in the second half of 2025 as historical client losses begin to taper off [50][124] Other Important Information - The company plans to continue prioritizing investment in WPP Open, AI, and data, with an incremental cash spend of GBP 50 million planned for 2025 [45][50] - The company reported a flat final dividend of 24.4 pence, consistent with the previous year, representing a cash return to shareholders of over GBP 420 million [31] Q&A Session Summary Question: Why is the guidance for next year similar to 2024 despite better account wins? - Management explained that Q4 was softer than expected, and macro uncertainty has increased, impacting guidance [108][110] Question: How will flat margins be delivered with negative growth? - Management indicated that structural cost savings and efficiencies would support flat margins despite revenue challenges [114][116] Question: What is the expected average net debt to EBITDA ratio for 2025? - Management expects the average leverage to decrease towards the midpoint of the target range of 1.5% to 1.75% [107] Question: Is there a correlation between cuts in discretionary spending and CPG performance? - Management noted that the impact on CPG was driven by various factors, including variable incentives, and does not see in-housing as a significant risk [126][128]

Core Insights - U.S.-listed shares of WPP Plc fell 15% following a decline in revenue and soft guidance, particularly in North America and China [1][5] Financial Performance - WPP reported a 2.3% year-over-year decline in fourth-quarter like-for-like revenue less pass-through costs, with North America down 1.4% and the U.K. down 5.1% [2] - Revenue less pass-through costs in China dropped significantly by 21.2%, while Western Continental Europe saw a modest gain of 1.4% [2] Management Commentary - CEO Mark Read indicated that sales were affected by weaker client discretionary spending and expressed caution regarding the macro environment [3][5] - Despite the challenges, the CEO remains confident in medium-term targets, emphasizing a focus on innovation and operational excellence to support growth [3] Guidance and Market Reaction - WPP's full-year guidance for like-for-like revenue less pass-through costs is expected to be flat to down 2%, which is below the Visible Alpha estimate of a 0.35% increase [3] - The disappointing guidance has resulted in U.S.-listed shares of WPP entering negative territory for the past year [4]

Core Insights - CMI Media Group has released its first Media Vitals HCP Global research, providing insights into the media preferences of healthcare professionals (HCPs) globally [1][2] - The report emphasizes the need for brands to optimize and personalize communications with HCPs, highlighting opportunities for better support from pharmaceutical companies [2] Research Methodology - Insights were gathered from various medical doctors, including General Practitioners, Cardiologists, Pulmonologists, Hematologists, Neurologists, Oncologists, Obstetricians-Gynecologists, and Dermatologists [2] - The survey was conducted across six countries: France, Germany, Italy, Spain, United Kingdom, and Canada [2] Key Findings - Nearly half (46%) of HCPs surveyed collaborate with HCPs in other markets on a weekly basis [6] - In-person interactions remain the most common form of patient interaction, with 46% of HCPs meeting patients in person, while 71% utilize telehealth weekly [6] - A significant portion of HCPs (59%) are confident that patients have enough information to make informed decisions, indicating a role for media in patient education [6] - Over four-fifths (82%) of HCPs are likely to click on an online ad, and 83% are comfortable with personalized ads [6] Company Background - CMI Media Group is a full-service media agency focused on health, wellness, and pharmaceutical marketing, recognized for its leadership in DE&I and employee development [5] - The agency has been providing detailed guidance on pharma marketing efforts since 2013, making it a premier research tool for healthcare marketers [3]