SOUR PATCH KIDS® Introduces Glow Ups: The First-Ever Gummy Candy that Glows Under Blacklight

Product Innovation - SOUR PATCH KIDS has launched a new product called Strawberry-Watermelon Glow Ups, which is the first gummy candy that glows under blacklight, featuring edible confetti made with turmeric extract [1][2] - The turmeric extract is flavorless, allowing the strawberry-watermelon flavor to be the primary taste experience [2] Brand Strategy - The brand aims to provide a multi-sensory experience that goes beyond taste, appealing to adventurous candy consumers [3] - The playful nature of the candy is designed to enhance various events, such as concerts, gaming marathons, and movie nights, making it suitable for blacklight settings [3] Marketing and Engagement - An exclusive Snapchat filter will be introduced, allowing users to experience the glow of the candy through augmented reality without needing a blacklight [4] - The augmented reality feature enables fans to see the candy glow and interact with it in a fun way [4] Availability and Pricing - SOUR PATCH KIDS Glow Ups will be available online starting March 5th and at major national retailers later in March, with a small peg bag priced at $1.24 and a large peg bag at$2.98 [5] - Additionally, the Swedish Fish brand will also launch a similar product, SWEDISH FISH Mini Strawberry-Watermelon Glow Ups, offering a comparable glowing experience [5] Company Overview - Mondelēz International reported net revenues of approximately $36.4 billion in 2024, with a portfolio that includes iconic brands like Oreo, Ritz, and Cadbury [7]