Aurora(US:JG) Globenewswireยท2025-03-05 10:00Core Viewpoint - Aurora Mobile Limited has partnered with Shandong Dazhong Newspaper Group's Bandao News App to enhance news delivery experiences through its push notification solution, JPush, which aims to redefine user interaction with news content [1][2]. Company Overview - Aurora Mobile, founded in 2011, is a leading provider of customer engagement and marketing technology services in China, focusing on stable and efficient messaging services [8]. - The company has developed solutions such as Cloud Messaging and Cloud Marketing to assist enterprises in achieving omnichannel customer reach and interaction [8]. Partnership Details - The collaboration with Bandao News App allows for intelligent interaction with users, moving from one-way communication to a more engaging experience [2]. - JPush enables real-time news delivery with millisecond-level precision, ensuring critical information reaches users instantly during emergencies [3]. Technology and Features - JPush supports various operating systems and messaging channels, ensuring timely message delivery even in complex network environments [4]. - The system utilizes a user labeling system and AI algorithms to provide personalized content recommendations based on users' reading habits and preferences [5]. User Engagement Strategies - The Bandao News App employs scenario-based messaging capabilities to create a "news + service" experience, enhancing user stickiness and community engagement [6]. - Interactive features such as polls and discussions are integrated into major social events, with JPush sending real-time reminders to users [6]. Future Developments - The Bandao News App plans to leverage JPush's cross-device capabilities to further innovate user experiences [7].