Group 1 - Adidas has sold the last remaining pair of Yeezy trainers, concluding a significant chapter after severing ties with Kanye West due to his antisemitic comments in 2022 [1][2] - The termination of the partnership resulted in Adidas experiencing its first annual loss in over 30 years, with a reported operating profit of £250 million from Yeezy stock in 2023 and an additional £167 million in 2024 [2][4] - The CEO of Adidas, Bjørn Gulden, defended the decision to sell the remaining stock, stating it was preferable to destroying the inventory [3] Group 2 - In 2024, Adidas reported a 2% decline in North America revenues, attributed solely to significantly lower Yeezy sales, and forecasted lower earnings for 2025 [4] - The company is actively seeking new growth opportunities beyond its retro trainer lines, such as the Samba and Gazelle collections [4] - Despite Nike being the market leader in the US, Adidas aims to become the top sportswear brand in other markets [5]
Adidas sells final pair of Yeezy trainers - years after cutting ties with Kanye West