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Byrna Technologies Announces Preliminary Fiscal First Quarter 2025 Record Revenue of $26.2 Million
BYRNByrna Technologies (BYRN) GlobeNewswire·2025-03-05 13:30

Core Viewpoint - Byrna Technologies Inc. reported a significant 57% year-over-year revenue growth for the fiscal first quarter of 2025, driven by successful marketing strategies and increased production levels [2][4]. Financial Performance - Total revenue for Q1 2025 is expected to be 26.2million,upfrom26.2 million, up from 16.7 million in Q1 2024, marking a 57% increase [2]. - E-commerce sales contributed 6.7million,accountingfor746.7 million, accounting for 74% of total sales for the quarter [3]. - A record 68,916 launchers were produced in Q1 2025, representing a 26% increase from Q4 2024 and a 219% increase year-over-year [3][5]. Sales Channel Breakdown - Web sales reached 19.4 million, a 53% increase from 12.7millioninQ12024[5].SalesthroughByrnaDedicatedDealersincreasedby7612.7 million in Q1 2024 [5]. - Sales through Byrna Dedicated Dealers increased by 76%, from 2.5 million to 4.4million[5].Internationalsalesgrewby564.4 million [5]. - International sales grew by 56%, from 1.3 million to $2.0 million [5]. Management Insights - The CEO noted that Q1 2025 showed resilience with only a 6% sequential decrease from the strongest quarter, indicating growing brand awareness due to a revamped marketing strategy [4]. - The company is leveraging celebrity endorsements and expanding retail presence to support its growth targets [5]. Supply Chain and Tariff Management - Byrna is well-positioned to manage trade policy changes with minimal impact on costs, as it sources no critical components from Mexico or Canada and has limited exposure to China [7]. - The company plans to move most of its supply chain to the U.S. in 2025, enhancing its commitment to domestic manufacturing [7]. Upcoming Events - Byrna plans to report full financial results for Q1 2025 in April, accompanied by a conference call for investors and analysts [8].