6 falling Tesla sales numbers that should worry Elon Musk

Core Insights - Tesla is facing significant sales declines in multiple countries, complicating its growth expectations for the year [1][8] - Despite strong sales of the Model Y and an increase in UK sales, overall figures indicate troubling year-over-year drops in various markets [1] Sales Performance by Country - Germany: Tesla sales plummeted by 76% year-over-year in February, with only 1,429 vehicles sold, while overall EV sales in Germany grew by 31% [2] - Norway, Denmark, and Sweden: Sales in Norway and Denmark fell by 48%, while Sweden experienced a decline of over 40% year-over-year [3] - France: Tesla's sales decreased by 26% year-over-year, with 2,395 vehicles sold in February, despite a slight increase from January [4] - China: Sales of China-manufactured Teslas dropped by 49% year-over-year, with only 30,688 vehicles sold, marking the lowest figure since August 2022 [5] Market Reactions - Following the sales update, Tesla's stock dropped approximately 4% in early trading, although it rebounded by around 1.8% the following day [6] - Tesla shares have seen a 28% decline in February, following a period of stock surge after Donald Trump's presidential victory [6] Competitive Landscape - Tesla is facing increasing competition in the EV market, particularly from rivals like BYD, which reported a 90.4% increase in vehicle sales in February [5][7] - Concerns have been raised among investors regarding Tesla's struggles, potentially linked to Elon Musk's political involvement and its impact on brand perception [7] Strategic Initiatives - To boost sales of the Cybertruck, Tesla is offering free charging for the entire ownership period for buyers of the nearly $100,000 Foundation Series Cybertrucks [9]