Amazon Prime Video tests AI-assisted dubbing

Core Points - Amazon's Prime Video is testing AI-assisted dubbing to enhance accessibility of international content for viewers globally [1][2] - The pilot program will feature 12 licensed movies and series that previously lacked dubbing support, with initial options in English and Latin American Spanish [2] - The initiative aims to improve customer experience through practical AI innovations, combining AI with human expertise for quality control [5] Industry Context - The introduction of AI-aided dubbing comes amid concerns from creative industry unions about AI's potential impact on artists' livelihoods [3][4] - The role of AI was a significant factor in the 2023 Hollywood strikes, as actors and writers feared studios might replace creative tasks with generative AI [4] - Prime Video's approach contrasts with competitors like YouTube, which has expanded its AI-powered auto-dubbing capabilities but acknowledges the technology's limitations [5][6]