Why Novo Nordisk Stock Outpaced the Market Today and Hims & Hers Lagged It

Novo Nordisk's (NVO 3.84%) latest move in the retail sphere was met with approval from market participants Wednesday. They bid the stock up by nearly 4% following the company's news, a performance that easily beat the recovering S&P 500's (^GSPC 1.12%) 1.1% gain.The story was different with Hims & Hers Health (HIMS 0.99%), which earlier this year had stepped into a key Novo Nordisk product segment. That stock rose on Wednesday, but only by 1%.A new retail serviceBefore market open, Novo Nordisk announced th ...