Buckle Up: Choice Privileges Gives Members Bucket List Experiences During the 2025 NASCAR Cup Series Season with Expansion of Trackhouse Sponsorship

Core Insights - Choice Privileges members can bid on exclusive NASCAR race day experiences, enhancing customer engagement and loyalty [1][2][3] - The partnership with Trackhouse Racing allows Choice Privileges to offer unique experiences at all 38 NASCAR Cup Series races in 2024 [3] - The Choice Privileges rewards program enables members to earn points through hotel stays and credit card usage, with significant bonuses available [4][8] Group 1: Customer Engagement and Experiences - In 2024, millions of points were redeemed by customers for VIP experiences during the NASCAR Cup Series, with nearly 90% of participants using points earned through Choice Hotels [2] - Nearly 80% of participants were Choice Hotels Elite members, who can achieve Elite status with just 10 nights a year [2] - The adrenaline rush of pit road experiences and meeting drivers contributed to the popularity of the Trackhouse Racing offer [3] Group 2: Sponsorship and Brand Visibility - Choice Privileges will be prominently featured as the primary paint scheme on Trackhouse Racing cars, with branded apparel at select races [3] - The partnership aims to tap into the fast-growing member base of Choice Privileges, enhancing brand visibility in the motorsports arena [3][9] Group 3: Rewards Program and Credit Card Benefits - The Choice Privileges® Mastercard® offers 40,000 bonus points for spending $1,000 in the first three months, while the Select Mastercard® offers 60,000 bonus points for$3,000 in spending [4] - Cardholders can earn 5X points on stays at participating Choice Hotels and 10X points with the Select Mastercard® [4] - The rewards program allows members to redeem points for stays at over 7,100 hotels and various partner services [8]