Starbucks CEO tells employees to be more effective after fresh round of layoffs

Core Insights - Starbucks is undergoing a turnaround under CEO Brian Niccol, focusing on improving operational efficiency and accountability to attract more customers back to stores [1][4] - The company is simplifying operations by eliminating 1,100 support partner roles and closing several hundred unfilled positions to address lackluster sales [2] - A significant part of the strategy includes cutting 30% of its "overly complex" menu to enhance efficiency and reduce wait times [3][5] Operational Changes - Niccol emphasized the need to operate more efficiently, increase accountability, and reduce complexity to drive better integration and impact on priorities [4] - The "Back to Starbucks" plan aims to enhance the in-store customer experience while improving operational efficiency [4] - The company is separating mobile order pickup from the café experience and fixing its pricing architecture [5] Customer Experience Enhancements - Starbucks has reintroduced personal touches like mugs and messages written in Sharpie, stopped charging for alternative milk, and brought back condiment bars to improve the café atmosphere [6] - The company has reversed its open-door policy, allowing only paying customers to use restrooms and linger in stores, while also offering free refills of hot brewed or iced coffee and tea to encourage longer stays [7]