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Black Cowboys Take Center Stage: 8 Seconds Rodeo Expands for Its Biggest Year Yet!
DEODiageo(DEO) Prnewswire·2025-03-07 12:00

Core Insights - The 8 Seconds Rodeo is expanding to two major cities in 2025, celebrating Black cowboys on a national stage with events in Portland, OR on June 15th and Philadelphia, PA on October 11th, each expecting 8,000 attendees [1][7] - The rodeo features a competitive lineup including Bull Riding, Bareback Bronco Riding, Barrel Racing, and Mutton Bustin', with a total prize purse of 60,000[2][7]TheeventaimstohighlightBlackexcellenceintherodeocommunityandprovideaplatformforfuturegenerationsofBlackrodeoathletes[3][8]EventDetailsThe20258SecondsRodeowilltakeplaceinPortlandandPhiladelphia,witheacheventaccommodating8,000fans[1][7]Thecompetitionincludesvariouseventswithatotalprizemoneyof60,000 [2][7] - The event aims to highlight Black excellence in the rodeo community and provide a platform for future generations of Black rodeo athletes [3][8] Event Details - The 2025 8 Seconds Rodeo will take place in Portland and Philadelphia, with each event accommodating 8,000 fans [1][7] - The competition includes various events with a total prize money of 60,000 [2][7] - Comedienne X Mayo will host the event, enhancing the entertainment experience [2][7] Athlete Development - The rodeo is committed to the development of young Black rodeo athletes, offering clinics in Oregon for skills improvement at no cost [7] - Notable young athletes include Jaelah and Jiyah, aged 11 and 13, who have achieved success in barrel racing [7] - Rising star Au'vion Horton (A.V.) is highlighted for his dedication to bull riding and aspirations to compete at the National Finals Rodeo [7] Sponsorship and Partnerships - Crown Royal will present a $10,000 award to organizations supporting Black cowboys at each event [7] - Tecovas, a supporter of the rodeo, emphasizes its commitment to promoting Western culture and heritage through sponsorship [7]