Advantage Solutions names Dean General new Chief Operating Officer of Branded Services business segment

Core Insights - Advantage Solutions Inc. has appointed Dean General as the new Chief Operating Officer of its Branded Services business unit, effective March 24, 2025, replacing Jack Pestello who is leaving to pursue new opportunities [1][2]. Company Leadership Transition - Dean General brings over 30 years of experience in the consumer goods industry and will oversee the business unit that serves as a strategic extension for consumer-packaged goods companies [2][4]. - Jack Pestello, who joined Advantage in 2023, played a key role in the company's transformation and operational streamlining [7]. Strategic Focus and Goals - General will lead efforts to leverage Advantage's retail connectivity, technology, and network scale to enhance productivity and drive growth for clients [3][4]. - The company aims to provide value-added services that include selling to retailers, retail merchandising, and omnichannel marketing [2][3]. Background of New COO - Prior to joining Advantage, General held significant roles at Henkel Consumer Brands and Treehouse Foods, focusing on commercial transformation and profitable revenue growth [4][5]. - General holds a Bachelor of Science degree in business from Rider University and an Executive Scholar credential from Northwestern University's Kellogg School of Business [6]. Company Overview - Advantage Solutions is a leading omnichannel retail solutions agency in North America, positioned at the intersection of consumer-packaged goods brands and retailers [8]. - The company utilizes data and technology-powered services to help brands and retailers generate demand and optimize their operations [8].