TRIP.COM(TCOM) ZACKS·2025-03-07 15:30Core Viewpoint - The article discusses the reliability of brokerage recommendations, particularly focusing on Trip.com (TCOM), and highlights the disparity between brokerage ratings and actual stock performance [1][4]. Brokerage Recommendations - Trip.com has an average brokerage recommendation (ABR) of 1.11, indicating a consensus between Strong Buy and Buy, based on recommendations from 19 brokerage firms [2]. - Out of the 19 recommendations, 18 are classified as Strong Buy, representing 94.7% of all recommendations [2]. Limitations of Brokerage Recommendations - Solely relying on brokerage recommendations for investment decisions may not be advisable, as studies suggest they often fail to guide investors effectively towards stocks with high price appreciation potential [4]. - Brokerage analysts tend to exhibit a strong positive bias in their ratings due to vested interests, with five "Strong Buy" recommendations for every "Strong Sell" [5][9]. Zacks Rank Comparison - Zacks Rank, a proprietary stock rating tool, categorizes stocks from 1 (Strong Buy) to 5 (Strong Sell) and is based on earnings estimate revisions, making it a more reliable indicator of near-term stock performance [7][10]. - The Zacks Rank is updated more frequently than the ABR, reflecting timely changes in earnings estimates and business trends [11]. Current Earnings Estimates for Trip.com - The Zacks Consensus Estimate for Trip.com has declined by 6.5% over the past month to $3.74, indicating growing pessimism among analysts regarding the company's earnings prospects [12]. - This decline in earnings estimates has resulted in a Zacks Rank of 4 (Sell) for Trip.com, suggesting caution despite the positive ABR [13].