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Apple just made an extremely rare move
AppleApple(US:AAPL) Business Insiderยท2025-03-07 21:32

Core Points - Apple has publicly announced a delay in the rollout of its AI overhaul for Siri, which is now expected to be delivered in the coming year [1][6] - This delay is notable as it is a rare occurrence for Apple to announce product delays after initial announcements [2][6] Group 1: Product Delay - The AI-powered Siri upgrade was initially announced in 2024, promising a more personalized and capable virtual assistant [6] - Apple spokesperson Jacqueline Roy indicated that the features will take longer to deliver than previously anticipated [1] - The highly anticipated upgrade may not arrive until 2026 or with the next generation of the iOS operating system [5] Group 2: Historical Context - Apple has a history of product delays, including the AirPods in 2016 and the white iPhone 4 in 2011, which were both delayed after their initial announcements [2] - The AirPower wireless charging mat was outright canceled after being announced in 2017, highlighting the company's high standards for product quality [3] - The introduction of AI features in iOS 18 began in October, with expectations for new languages in the spring, but no specific timeline for the new Siri was provided [4]