Goodyear Tire's transformation plan is underway — in the sky and on the ground

A Goodyear blimp flies Goodyear AKRON, Ohio — Does the Goodyear blimp sell tires?That was one question veteran auto executive Mark Stewart had when he started as CEO of Goodyear Tire & Rubber Co. a little more than a year ago, seeking to lead a transformation plan for the quintessential American company.For a century, Goodyear Tire has used more than 300 helium-filled airships to tout its brand. Stewart wanted to ensure consumers connected the blimps to the company's products and services, which it has incr ...