Tariq Khatri Sets World Record for Meta Engagement Rate and Lowest Cost Per View in Digital Marketing History

Core Insights - Indian influencer Tariq Mushtaq Khatri has set a new world record in digital marketing with unprecedented engagement rates and the lowest cost per view ever recorded [1][4][6] - Khatri's campaign achieved a 99% engagement rate and a total reach of 26 million people, showcasing India's growing influence in the global digital marketing industry [3][7] Campaign Performance - The campaign included 183 Meta ads, resulting in total views of 56.6 million and total engagements of 25.7 million [2][3] - The cost per engagement was INR 16.24 (approximately $0.19 USD), and the cost per million views was INR 7,370 (approximately$88 USD) [3] Industry Recognition - Major Indian news outlets have highlighted Khatri's achievement as a historic milestone for India's digital marketing sector, with official government recognition pending [5] - The campaign has been submitted to Guinness World Records for verification, potentially marking the first world record in cost-efficient influencer marketing [6] Future Implications - Khatri's success is expected to attract global brands to India for cost-effective influencer marketing and create new opportunities for Indian digital marketers [7][8] - The campaign demonstrates that India can deliver superior engagement at minimal costs, redefining global advertising strategies [7][8]