Priceline's Getting Travelers off the Sidelines and to their Dream Destinations with Newest Campaign

Group 1: Campaign Overview - The 2024 survey by Priceline reveals that over half of Millennial and Gen Z consumers dream about vacation plans weekly, but face barriers like price and complexity [1] - Priceline's new ad campaign, featuring Kaley Cuoco, aims to encourage travelers to transition from dreaming to booking their trips [2][3] - The campaign emphasizes that travel dreams are more accessible than ever, breaking down barriers such as cost and hesitation [4] Group 2: Promotions and Offers - The campaign includes 'Buzzer Beater' deals, offering significant savings for fans during the college basketball season, available from March 25 to April 6 [5] - Priceline will upgrade customers with .edu email addresses to VIP Gold status for the remainder of 2025, unlocking exclusive travel discounts [6] - Specific discounts include 10% to 15% off select hotels in various tournament host cities, with savings of up to $250 for championship hotels [8] Group 3: Interactive Engagement - Priceline and DraftKings are collaborating on the "Dream It, Book It Bracket," a free-to-play bracket challenge during the Men's College Basketball Tournament, with a chance to win a$50,000 cash prize [7] - The campaign will feature game-day itineraries for basketball fans, providing local recommendations to enhance their travel experience [10] Group 4: Marketing Strategy - The campaign will be promoted across various platforms, including broadcast, digital, and social media, with influencer campaigns and audio ads [12] - Priceline's extensive experience in online travel, leveraging proprietary deals technology, allows it to offer deep discounts and a wide range of travel options [13]