IBM(IBM) Prnewswire·2025-03-10 11:00Core Insights - Mitsubishi Motor Sales of Canada has launched an AI-powered tool called "The Intelligent Companion" to enhance customer experience for the 2025 Mitsubishi Outlander [1][3] - The tool utilizes IBM's watsonx AI products and offers a personalized, interactive 3D visual guide to the vehicle's features, improving customer engagement during the purchasing process [2][5] Company Strategy - Mitsubishi Motors Canada is focusing on AI investments that deliver real value to customers, marking a significant collaboration with WongDoody and IBM [3][8] - The development of "The Intelligent Companion" was completed in a rapid timeframe, moving from initial discussions to market launch in just twelve weeks, showcasing the efficiency of the collaboration [7] Product Features - "The Intelligent Companion" provides a tailored experience, adapting to individual customer needs and offering a conversational interface for inquiries about the vehicle [5][6] - The tool is designed to handle large amounts of data and offers a deep dive into AI-driven interactions, allowing users to explore the Outlander in a Mitsubishi-branded environment [4][6] Market Positioning - As a challenger brand, Mitsubishi Motors Canada aims to leverage cutting-edge technology to enhance customer satisfaction and drive innovation [3][8] - The collaboration with WongDoody and IBM highlights the potential of AI in transforming customer experiences and operational efficiency [8]