Will MO's Investment in Smoke-Free Products Drive Long-Term Growth?

Altria Group, Inc. (MO) is strategically managing a challenging market environment by balancing its traditional tobacco business with an ambitious shift toward smoke-free alternatives. While the company is facing pressure in its core Smokeable Products segment due to weakened volumes, its ongoing efforts to embrace a smoke-free future show promise. Investments in brands like NJOY and on! reflect Altria’s forward-thinking strategy, which could drive long-term growth. However, the rise of illegal disposable e ...