Country Inn & Suites by Radisson Achieves Strong Performance Gains

Core Insights - Choice Hotels has seen a year-over-year increase in booking conversion rates due to the relaunch of its website and mobile app, benefiting hotel owners [1] - The Country Inn & Suites brand has exceeded performance goals since joining Choice Hotels, with a focus on enhancing guest satisfaction and revenue growth [2] - A refreshed guestroom design introduced in 2023 has led to 84% of guests indicating they would likely stay at a Country Inn & Suites hotel [2] - Choice Hotels maintains a high franchisee retention rate and invests in technological solutions to streamline hotel operations and maximize revenue opportunities for owners [4] - The ChoiceROCS system has helped hotel owners dynamically adjust pricing and promotions, resulting in an average 2% increase in RevPAR Index for participating upper midscale hotels in 2024 [6] - The ChoiceMAX revenue management solution has proven effective for owners by adapting hotel rates to market changes, allowing them to focus on daily operations [7][8] - Choice Hotels has partnered with Bridge to provide affordable financing solutions for prospective and existing hotel owners [8] Company Overview - Choice Hotels International, Inc. is one of the largest lodging franchisors globally, with over 7,500 hotels and more than 650,000 rooms across 46 countries [10] - The company offers a diverse portfolio of 22 brands, catering to various traveler needs and enhancing value for franchise owners and shareholders [10][11] - Country Inn & Suites by Radisson is a leading upper midscale brand under Choice Hotels, known for its hospitality and guest experience [12]