EverCommerce Announces Review of Strategic Alternatives for Marketing Technology Solutions

Core Viewpoint - EverCommerce Inc. is evaluating strategic alternatives for its Marketing Technology solutions to focus on its core vertical SaaS offerings, aiming to maximize long-term growth and shareholder value [1][2]. Company Overview - EverCommerce is a leading service commerce platform providing integrated SaaS solutions to over 690,000 service-based businesses globally, enhancing growth and operational efficiency [4]. - The company specializes in various service industries through its brands EverPro, EverHealth, and EverWell, offering end-to-end business management software, embedded payment acceptance, and marketing technology [4]. Strategic Focus - The company’s leadership emphasizes the need to concentrate resources on best-in-class vertical SaaS software with embedded payments, which is seen as crucial for long-term growth and margin improvement [2]. - The Marketing Technology solutions are recognized for their value in lead generation and digital agency capabilities, with a commitment to continue providing exceptional service to small businesses [2]. Sale Process - EverCommerce initiated a review process for its Marketing Technology solutions in late 2024, with expectations for a sale to occur in 2025 [2][3]. - Financial guidance for the fourth quarter of 2024 will exclude the Marketing Technology segment, reflecting the strategic shift [2]. Advisory Support - The company has engaged external financial advisors to assist in the strategic review of its Marketing Technology solutions [3].