CROWN ROYAL RETURNS TO RODEOHOUSTON® AS AN OFFICIAL SPONSOR, CELEBRATING THE RICH ESSENCE OF RODEO STYLE

Core Insights - Crown Royal has collaborated with PURPLE BRAND and Bun B to create a limited-edition rodeo collection that blends Western heritage with modern streetwear, marking a continuation of their two-year partnership [3][4] - The collection aims to support the Soldiers' Angels' LA Wildfire Relief Fund, with net proceeds and consumer participation in the Purple Bag initiative contributing up to $25,000 for veterans affected by the LA fires [3][8] Company Collaboration - The partnership between Crown Royal and PURPLE BRAND is highlighted by the creation of unique fashion pieces inspired by Bun B's on-stage looks, showcasing the cultural significance of Houston [3][4] - Luke Cosby, co-founder of PURPLE BRAND, emphasized the importance of Houston's culture in the collection, reflecting both Bun B's career and the spirit of the Rodeo [4] Collection Details - The collection includes three statement pieces: a varsity jacket, a signature poncho, and a graphic tee, each designed to embody luxury and cultural influence [5] - The varsity jacket features premium wool and high-grade leather, while the poncho is made from 100% premium wool with intricate embroidery, and the graphic tee is crafted from 100% cotton with gold foil detailing [5] Community Engagement - Crown Royal is hosting the Crown Royal Saloon & Showroom at RODEOHOUSTON®, where attendees can explore Western style and participate in charitable initiatives [7][8] - The Purple Bag initiative allows consumers to pack essential items for active-duty service members, with each packed bag triggering a donation to the Soldiers' Angels fund [8]