iRobot Introduces Suite of Innovative ROOMBA® Floor Cleaning Robots

Core Insights - iRobot Corp. has launched its largest and most comprehensive lineup of Roomba vacuums and 2-in-1 vacuums and mops in its 35-year history, featuring advanced technology and innovative designs [2][3] - The new product lineup emphasizes improved suction, navigation, and mopping capabilities, with features such as ClearView™ Lidar Navigation and PrecisionVision™ AI Technology [2][3] - A significant marketing campaign will accompany the launch, promoting the new products with the tagline "Roomba. Made for This" across various platforms [4] Product Features - The 2025 lineup includes models such as the Roomba® 105 Vac Robot series with 70 times more power-lifting suction, the Roomba® 205 DustCompactor™ Vac Robot, and the Roomba® Plus 505 Combo Robot with PerfectEdge® Technology [3][5] - All new robots feature automatic carpet detection, object sensing and avoidance, and a maintenance-free dock for enhanced user convenience [2][3] - The robots are designed with modern aesthetics to fit seamlessly into home environments, utilizing warm colors and approachable materials [4] Availability and Marketing - The new Roomba robots will be available for pre-order starting March 18, 2025, in North America and select European markets, with retail introductions beginning on March 23, 2025 [5] - The marketing strategy includes new advertising across television, digital platforms, and social media, along with updated packaging to highlight key product features [4] Company Background - iRobot is a global leader in consumer robotics, having sold over 50 million robots since the introduction of the first Roomba in 2002 [6][7] - The company focuses on creating intelligent home innovations that enhance the quality of life for consumers [6]