Mind-Blowingly Fruity, Shockingly Crunchy: Jolly Rancher Freeze Dried Candy Has Entered the Chat

Industry Overview - The freeze-dried candy market is projected to grow from $1.36 billion to nearly$2.4 billion by 2030, indicating a significant upward trend in consumer interest and sales [1] - The hashtag freezedriedcandy has garnered over 4.7 billion views on TikTok, highlighting its popularity as a social media phenomenon [1] Company Insights - Jolly Rancher is introducing freeze-dried versions of its popular flavors, including Green Apple, Blue Raspberry, and Watermelon, utilizing advanced freeze-drying technology to enhance flavor and texture [2][3] - The new Jolly Rancher Freeze Dried product is marketed as a unique snacking experience, described as a "total flavor revolution" that offers an unexpected and playful way to enjoy the brand [3] - Jolly Rancher Freeze Dried is available in a 3.1oz pack at retailers nationwide, suggesting a strategic move to capture market share in the growing freeze-dried candy segment [3] Company Background - The Hershey Company, which owns Jolly Rancher, is a leading snacks company with over $11.2 billion in annual revenues and a diverse portfolio of brands, including Hershey's, Reese's, and Kit Kat [5] - Hershey has a long-standing commitment to corporate responsibility and community support, with initiatives focused on education and child welfare [6]