Apple Stock Takes A Bite Out Of Investors As Siri Fumbles AI Race
AppleApple(US:AAPL) Benzinga·2025-03-12 17:44

Core Insights - Apple Inc's stock is experiencing significant selling pressure, down 10.85% year-to-date and 8.22% in the past month, with a 1.56% drop today alone [1] - The stock is showing bearish signals, trading below key moving averages and exhibiting a negative MACD of -3.23 [1][2] - The Relative Strength Index (RSI) is at 29.89, indicating the stock is in oversold territory, but lack of buying pressure and negative MACD hinder a potential rebound [2] AI and Sales Outlook - Morgan Stanley has reduced its price target for Apple from $275 to $252 due to delays in Apple's AI initiatives, particularly the upgrade to Siri, which is expected to impact iPhone sales projections for 2025 and 2026 [2][3] - The firm forecasts flat iPhone shipments in 2025 and a modest 6% growth in 2026, with revenue and EPS projections falling short of consensus estimates [3] - The delay in AI rollout has led to consumer dissatisfaction, with half of iPhone owners who skipped the iPhone 16 citing this as a reason [4] Competitive Landscape - Samsung is advancing with its latest devices featuring Google's Gemini AI, putting pressure on Apple as it struggles with its AI execution [4] - Apple faces an additional challenge with a $2 billion tariff-related cost in 2025, compounding its difficulties [5] Recovery Potential - Historically, Apple has overcome initial setbacks with products like AirPods and Apple Watch, but a quick recovery may not be imminent as the company is currently playing catch-up in the AI race [6]