Mondelēz Returns to March Madness® With a New TV Spot Featuring Superstars Juju Watkins and Jackson Shelstad

Core Insights - Mondelēz is enhancing its partnership with the NCAA by collaborating with current and former NCAA athletes to generate excitement during the March Madness tournament [1][3][7] - The company is offering fans a chance to win a VIP trip to the 2026 NCAA Men's or Women's Final Four through various promotional activities [1][4] Partnership and Promotions - The partnership includes a 30-second advertisement featuring college basketball stars Juju Watkins and Jackson Shelstad, which began airing on March 13 [2][3] - Mondelēz brands such as OREO, RITZ, CHIPS AHOY!, TRISCUIT, and WHEAT THINS will engage fans through a microsite where they can enter sweepstakes and participate in games to win prizes [4][5] Athlete Involvement - A roster of NCAA athletes has been selected as brand ambassadors to promote Mondelēz products during the tournament [3][7] - Notable athletes include Caleb Love, Juju Watkins, Brandon Dwyer, and others representing various brands under Mondelēz [7] Event Presence - Mondelēz will have a significant presence at the Men's Final Four in San Antonio, offering giveaways and interactive experiences for fans [5][6] - The belVita brand will debut at the NCAA Women's Final Four in Tampa, providing samples and hosting meet-and-greet events [6] Company Overview - Mondelēz International reported net revenues of approximately $36.4 billion in 2024, with a diverse portfolio of iconic brands [9]