WONDER EXPANDS ICONIC BRAND WITH NEW LINE OF SWEET TREATS

Company Overview - Wonder Bread, founded in 1921, is an iconic brand known for popularizing sliced bread and remains a staple in American households [4] - The brand is part of Flowers Foods, Inc., which reported sales of $5.1 billion in 2024 and is one of the largest producers of packaged bakery foods in the U.S. [5] Product Launch - Wonder has launched its first line of snack cakes, expanding its product offerings beyond bread [1][2] - The new line includes a variety of treats designed for lunchboxes and sweet cravings, such as Crème-Filled Chocolate Cupcakes, Glazed Honey Buns, and Powdered Mini Donuts [6] Marketing and Branding - The new treats feature fresh packaging that maintains the brand's classic identity while appealing to modern consumers [3] - The brand aims to evoke nostalgia and joy, similar to the feelings associated with Wonder bread, by introducing these new products [2]