INVESTOR ALERT: Pomerantz Law Firm Announces the Filing of a Class Action Against e.l.f. Beauty, Inc. and Certain Officers - ELF

Core Viewpoint - A class action lawsuit has been filed against e.l.f. Beauty, Inc. and certain officers for alleged violations of federal securities laws during the Class Period from November 1, 2023, to November 19, 2024, seeking damages for misleading statements regarding the company's business and financial health [1][4][5]. Company Overview - e.l.f. Beauty, Inc. provides cosmetic and skin care products under various brand names, employing an "omni-channel distribution strategy" that includes retail partnerships and direct e-commerce sales [3]. - The company positions itself with a value proposition of accessible pricing, with an average product price point of approximately $6, significantly lower than competitors [3]. - e.l.f. claims to have a scalable, asset-light supply chain primarily based in China, allowing for cost competitiveness and flexibility in manufacturing [3]. Financial Performance and Inventory Management - Effective inventory management is critical for e.l.f.'s financial performance, as revenue is derived from sales net of discounts, returns, and markdowns [3]. - The company faced challenges in inventory management, with rising inventory levels indicating flagging sales, which were allegedly concealed from investors [4][6]. - Throughout the Class Period, e.l.f. reportedly made materially false statements about its business health, including inflated revenue and profits, while failing to disclose rising inventory levels due to insufficient sales [4][5]. Impact of Allegations - Following the release of a report by Muddy Waters Research alleging that e.l.f. had materially overstated revenue, the company's stock price fell by $2.71 per share, or 2.23%, on November 20, 2024 [6][7]. - After the Class Period, e.l.f. revised its fiscal 2025 outlook, expecting net sales growth to be 27%-28%, down from previous guidance, and adjusted EBITDA guidance to $289-293 million, reflecting a decline in sales expectations [8]. - By March 5, 2025, e.l.f.'s stock price had declined to $64.67 per share, representing a nearly 47% drop since the inventory management issues were revealed [9].