Core Insights - Cadillac anticipates that approximately one-third of its U.S. vehicle sales in 2023 will be all-electric models, despite slower-than-expected industry adoption of EVs [1][3] - The brand plans to offer five electric vehicles by the end of 2023, including the recently launched Escalade IQ and Optiq, alongside the existing Lyriq and upcoming Vistiq and Celestiq models [2][3] Sales Projections - Cadillac aims for EVs to constitute 30% to 35% of its total domestic sales by 2025, a significant increase from 18% in 2024, which equates to approximately 29,072 vehicles [3] - In 2022, EVs made up 8.1% of the roughly 16 million vehicles sold in the U.S., falling short of the expected 10% [4] Market Strategy - Cadillac has revised its strategy to not exclusively offer all-electric vehicles by 2030, instead focusing on customer demand to guide the elimination of gas-powered vehicles while maintaining a full EV lineup [4][5] - The company emphasizes that its EV portfolio will complement its gas-powered offerings, aiming to attract new customers [6] Product Launches - The Escalade IQ, starting at around $130,000, is positioned as the largest all-electric SUV, targeting the large SUV market for EVs [7] - The Optiq, priced at approximately $55,000, serves as an entry-level EV and is expected to compete in the electric crossover segment, which is currently led by the Lyriq [8] Production and Partnerships - The Lyriq is produced in Tennessee and is expected to remain Cadillac's top-selling EV, while the Optiq is manufactured in Mexico [9] - The Optiq will feature a new partnership with Dolby Laboratories for its "Atmos" surround sound technology, which will be integrated across Cadillac's lineup [8]
Cadillac expects one of every three vehicle sales to be EVs in 2025