Tesla's China rival Zeekr to roll out advanced driver assistance-system for free

Core Insights - Zeekr, a Chinese electric vehicle company, is launching advanced driver-assistance capabilities for free to local customers as competition intensifies in the market [1][4] - The new technology allows for nearly autonomous driving between pre-set destinations, contingent on drivers keeping their hands on the steering wheel and regulatory approval, which is becoming more common in major Chinese cities [2] - This move comes as Tesla also attempts to attract buyers in China with its own driver-assistance system, Full Self Driving, and has recently offered some users the system for free until April 16 [3] Company Strategy - CEO Andy An emphasized that subscriptions for driver-assistance features are not currently significant, indicating that Zeekr must enhance its offerings to compete with market leaders [4] - The company aims to close the gap in driver-assistance technology and establish itself as a top player in the electric vehicle market, acknowledging the need to incur costs for this purpose [4] - Zeekr's driver-assistance system will initially be rolled out to a pilot group before a public release in April [3]