Stellantis(STLA) Prnewswire·2025-03-18 15:00Core Insights - Dodge has launched the new Dodge Charger Virtual Experience, allowing enthusiasts to customize their dream vehicle through a mobile platform accessible via QR code [1][5][7] - The Virtual Experience is hosted by automotive enthusiast Garrett Reed and provides a 360-degree interactive showcase of the new Dodge Charger, highlighting its tech and performance features [3][4] - The new Charger Daytona models are being introduced with a striking new exterior color called Bludicrous, available at a starting MSRP of $795 [6][7] Group 1: Virtual Experience - The Dodge Charger Virtual Experience enables customers to explore and customize their vehicle preferences directly on their mobile devices [1][4] - Users can choose from various options including exterior colors, interior materials, and tech features, enhancing the customization process [4][8] - The platform provides detailed information on the Charger’s performance, technology, and design, allowing for an in-depth understanding of the vehicle [8] Group 2: New Model Features - The 2025 Dodge Charger Daytona models are now arriving at dealerships, featuring the new Bludicrous color among eight available exterior options [6][7] - The Charger Daytona models will also include gas-powered variants like the Dodge Charger SIXPACK, which will start production in the second half of 2025 [9][11] - The all-new Dodge Charger is positioned as the world's quickest and most powerful muscle car, with options for multi-energy powertrains [11][12] Group 3: Brand Legacy and Future - Dodge has a 110-year legacy in the automotive industry, continuing to focus on performance while moving towards electrification with the next-generation Charger [10][12] - The brand emphasizes its commitment to high-performance vehicles, including the 710-horsepower Dodge Durango SRT Hellcat and the Dodge Hornet [12]