HP Turbocharges Partner Growth to Drive the Future of Work

Core Insights - HP Inc. announced enhancements to its Amplify partner program, including the introduction of the Amplify SuperPower Booster, which offers an upgraded compensation structure to reward partners for portfolio-wide HP sales [1][2][3] - The HP Amplify AI program is being expanded with new resources and use cases to accelerate AI adoption among partners, including access to AI experts and tailored training modules [5][6][7] - The HP Amplify Impact sustainability program has exceeded its 2025 enrollment targets, with participating partners experiencing a 70% increase in request for proposal (RFP) win rates, leading to a doubling of sustainable sales year over year [11][12][13] Partner Program Enhancements - The Amplify SuperPower Booster will reward commercial, distribution, and retail partners for selling across the entire HP product portfolio, launching on May 1 for commercial partners [2][3] - HP continues to recognize the unique value of specialized partners, ensuring they are rewarded for their expertise in the market [4] AI Program Expansion - The HP Amplify AI program now includes new customer use cases and instant access to AI experts, along with personalized training paths for partner executives [5][6] - HP is committed to leading in AI innovation and partner enablement, providing resources that help businesses unlock the potential of AI technologies [7] Sustainability Achievements - The HP Amplify Impact program has surpassed its goal of enrolling 50% of Amplify partners by 2025, reflecting HP's commitment to sustainability [11] - Participating partners in the Amplify Impact program have seen a twofold increase in sustainable sales, driven by a strategic focus on addressing customer needs while maintaining environmental commitments [12][13] Future Roadmap - HP is developing a two-year roadmap to enhance the HP Partner Portal, aiming to create a more comprehensive digital platform that leverages AI technologies [8][10] - The introduction of a Partner AI Assistant is planned to facilitate faster digital interactions and improve user experiences [10]