Group 1 - The rapid development of AI has led to significant price increases in memory, hard drives, and graphics cards, with memory prices soaring to the extent that a box of 100 memory sticks was valued at 4 million yuan, comparable to the price of a house in Shanghai [1] - Many brands of laptops and smartphones have unexpectedly raised their prices since the beginning of the year, reflecting a broader trend in the consumer electronics market [2] - Major PC manufacturers, including HP, Acer, Asus, and Dell, have collectively announced price increases for their products due to rising memory costs, with Dell's commercial computer prices increasing by 10% to 30% [3] Group 2 - Xiaomi's new smartphone, the Xiaomi 17 Ultra, has seen a price increase of 500 yuan compared to its predecessor, primarily due to rising memory costs, with other brands like Redmi and OPPO also adjusting their prices, some by as much as 20% [4] - IDC predicts that the average selling price of smartphones will rise to $465 by 2026, with total market revenue reaching $578.9 billion, marking a historical high [4] - The cost of memory semiconductors in smartphones has increased from 10%-15% to over 20%, with mid-range phones seeing storage costs approaching 30%, leading some budget models into negative profit margins [4] Group 3 - In contrast to other consumer electronics, AI glasses have not experienced widespread price increases due to rising storage costs, with recent government policies including smart glasses in subsidy programs [5] - Some AI glasses, like the XREAL One AR glasses, have even seen price reductions, with the XREAL 1S priced $50 lower than its predecessor [6] - The storage requirements for AI glasses are not as high as for smartphones, which may influence pricing strategies and profit margins in this segment [6]

2026年开年，存储芯片涨价潮仍在持续升级，这股涨价势头已从上游芯片制造端全面传导至消费电子、 AI 硬件、AIoT终端等下游领域，引发终端产品涨价、出货量下修等连锁反应。 据行业最新数据，2026年第一季度通用型DRAM合约价格环比涨幅将达55%至60%，NAND闪存产品价 格也将上升33%至38%，其中消费级大容量QLC产品涨幅不低于40%。另据韩媒报道，三星电子与SK海 力士计划在2026年第一季度将服务器DRAM价格较2025年第四季度提升60%-70%。报道称，两家公司同 时向个人电脑与智能手机DRAM客户提出了相近幅度的涨价方案。 ▍手机提价潮或将延续 AI眼镜毛利压力提升 除笔电外，手机行业已明确出现因存储涨价导致的终端提价潮。2025年年底起，多家厂商陆续上调新品 价格，2026年这一趋势或将延续。 "存储价格2023年三季度已走出历史底部，2024年为首轮强反弹，2024年四季度至2025年上半年的'回调 +品类分化'小周期后，真正全面、宽基的强上行大概率在2026年兑现。"有券商电子研究员在接受《科 创板日报》记者采访时表示，本轮周期的核心驱动是需求错配、资本开支与技术迁移，周期或将持续到 ...

据外媒报道，全球顶尖PC厂商惠普正计划将中国存储供应商纳入供应链，以缓解DRAM内存供应紧张 的困境。 美国银行报告指出，以长鑫存储（CXMT）为代表的中国内存供应商有望借此获得更广泛的市场认可。 从产能来看，长鑫存储DRAM晶圆2026年月产能预计达30万片，目前具备充足的DDR5内存模组供货能 力。同时，长鑫存储正推进上交所IPO，拟募资42亿美元用于扩产，彰显其加码产能、强化研发并跻身 行业主流的决心。 美国银行报告强调，惠普此次合作或限定于亚欧市场专供机型，通过合规性设计规避潜在法律风险。 当前美光、三星等国际大厂供应缺口持续扩大，现有供应渠道近乎穷尽，这一背景下，惠普拟联合中国 存储厂商推出面向亚欧市场的"限定版"产品。 惠普首席执行官（CEO）Enrique Lores日前表示，惠普预计2026年下半年将面临严峻挑战，并将在必要 时提高价格。他表示："对于下半年，我们将采取谨慎的业绩指引，同时采取积极的措施"，例如引入更 多内存供应商，并减少产品中的内存使用量。该公司估计，内存成本占普通PC成本的15%至18%。 在全球内存供应持续紧张的背景下，中国存储供应商已崛起为极具竞争力的替代选项，尤其在长 ...

Core Insights - The pressure of rising storage prices has begun to affect the consumer electronics sector, with major products like smartphones and laptops initiating price adjustments [1] - Leading PC manufacturers such as Lenovo, Dell, and HP have collectively raised prices by approximately 500 to 1500 yuan, while several new domestic smartphone models have increased prices by about 100 to 600 yuan [1] - AIoT chip manufacturers are experiencing varied impacts from the rise in storage prices, while companies in the supply chain, such as chip testing firms, are presented with new opportunities [1] - Analysts from brokerage firms suggest that a comprehensive and broad-based increase in storage prices is likely to materialize by 2026, driven by demand mismatches, capital expenditures, and technological migration, with the cycle potentially lasting until late 2026 or even 2027 [1]

虽说受数据中心对高带宽内存（HBM）的巨额需求驱动，存储芯片产能大幅倾斜，也导致消费级 DRAM与NAND供应锐减、价格暴涨，进而引发了显卡、CPU等核心部件成本全面攀升。 很多博主都说，AI热潮剧烈地冲击着全球PC市场格局，而且又有一批人，包括机构，也都说今年会是 PC市场最艰难的一年…… 包括IDC也发出预警，说2026年PC平均售价可能上涨6%至8%，部分整机涨幅或达15%-20%；同期全球 PC出货量在中性情境下或下降5%，市场呈现"量减价增"的复杂局面。IDC报告称，内存短缺、Win10换 机潮与AI PC推广等因素叠加，形成"完美风暴"，2026年全球PC出货量预计下降4.9%，若供应恶化降幅 可能扩大。行业分析指出，存储产能向利润更高的HBM倾斜，导致消费级芯片供应锐减，终端用户将 面临"量减价增"局面，据说主要PC厂商联想、戴尔、惠普等也有证实，整机价格将普遍上调 15%-20%，一台主流笔记本成本或增加近千元。 要知道，所谓商业，其实是资本永远流向利润最丰厚的地方。 于是，三星、SK海力士等存储巨头，将超过四成的传统内存产能，转向生产利润更高的高带宽内存， 以满足谷歌、亚马逊等科技巨头的订单 ...

Core Viewpoint - The article discusses the severe memory shortage affecting technology companies, particularly in the context of the CES trade show, highlighting the impact on product pricing and availability due to the shift in focus from DRAM to high-bandwidth memory for AI data centers [1][2][3]. Group 1: Memory Shortage Impact - The shortage of DRAM, essential for laptops and smartphones, is exacerbated by major manufacturers prioritizing high-bandwidth memory for AI applications, leading to significant price increases [2][3]. - Dell's COO Jeff Clarke stated that the current shortage is the worst he has seen, with demand far exceeding supply, and prices in the spot market have surged fivefold since September [3]. - Analysts predict that DRAM prices could rise by approximately 40% in Q4 2025, with potential increases of up to 60% in Q1 2026, indicating a prolonged shortage [3]. Group 2: Company Responses and Innovations - Phison Electronics has introduced aiDAPTIV, a product designed to enhance PC GPU memory bandwidth, allowing manufacturers to reduce DRAM capacity without sacrificing performance [5]. - Ventiva has developed a fanless cooling solution that frees up space in laptops for additional memory, addressing the physical limitations imposed by traditional cooling methods [6]. - Both companies aim to reduce reliance on cloud computing by enhancing AI capabilities on personal computers, which could shift demand dynamics in the memory market [7][8]. Group 3: Market Dynamics and Future Outlook - The article emphasizes the need for a coordinated effort among PC manufacturers, memory producers, and technology companies to address the memory crisis and avoid significant price hikes that could impact sales [8]. - There is a growing sentiment that if personal computers can meet the AI processing needs, the focus on data centers may need to shift, potentially leading to a reevaluation of memory production strategies [9].

+1(212)902-8618 | michael.ng@gs.com Goldman Sachs & Co. LLC Katherine Murphy +1(212)902-1151 | katherine.a.campagna@gs.com Goldman Sachs & Co. LLC 8 January 2026 | 7:00PM EST Equity Research Americas Technology: Hardware: CES 2026 investor meetings (DELL/HPQ/PENG) key takeaways We attended CES 2026 in Las Vegas and hosted investor meetings on January 7-8 with DELL, HPQ, and PENG. Key takeaways include: (1) While industry PC demand may be challenged from higher pricing, DELL expects it will be able to delive ...

国家知识产权局信息显示，惠普发展公司, 有限责任合伙企业取得一项名为"包括用于检测显影剂端的结 构的显影剂盒"的专利，授权公告号CN114981728B，申请日期为2020年11月。 作者：情报员 声明：市场有风险，投资需谨慎。本文为AI基于第三方数据生成，仅供参考，不构成个人投资建议。 本文源自：市场资讯 ...

近日，这款HP DL388 Gen10服务器在授权经销商"成都服务器工作站销售中心"处开年现货促销，报价 20000元，全川配送，工程师免费上门安装调试+培训，感兴趣的朋友可以致电商家详询，或前往商家 处了解详细的解决方案，地址：武侯区一环路南二段1号数码科技大厦7楼720室，电话：13882202586 陈经理。 图为：HP ProLiant DL388 Gen10机架式服务 （中关村在线 四川行情）HP ProLiant DL388 Gen10(826565-AA1)是一款经济高效的服务器，外形小 巧，搭载Xeon Silver 4110处理器性能高效，且可扩展性、性能、可靠性和可管理性达到恰当平衡。 器 HP ProLiant DL388 Gen10(826565-AA1) HP ProLiant DL388 Gen10(826565-AA1)采用了2U机架结构设计。配备主频为2.1GHz的Xeon Silver 4110 处理器（支持双路扩展），采用14纳米工艺，八核16线程设计，睿频可达到3.0GHz。在内存方面，HP ProLiant DL388 Gen10(826565-AA1)支持8个SFF， ...

Company unlocks business growth and professional fulfillment through its newest products and solutions at the annual technology conferenceNews Highlights: Reimagines the desktop with the company’s smallest and lightest AI PCi – the HP EliteBoard G1a – delivering local AI performance that moves wherever work happensLeads the industry with the world’s first commercial and consumer notebooks offering up to 85 TOPS NPUii for concurrent AI apps: the HP EliteBook X G2 Seriesiii and HP OmniBook Ultra 14iv, with Sn ...