iQIYI hosts Glittering Night to drive high-quality development in mini and short drama industry

Core Insights - iQIYI is transitioning the mini and short drama industry from quantity-driven output to premium content creation, as endorsed by industry leaders at the Glittering Night ceremony [1][2][5] Company Strategy - iQIYI's strategy includes enhancing the aesthetics and value of mini and short drama content by utilizing artificial intelligence and virtual production technology [3] - The company has structured its mini/short drama ecosystem into two standardized formats: the vertical-screen "Mini-Drama Theater" (1-5 minutes/episode) and the horizontal "Short-Drama Theater" (5-20 minutes/episode) [4] - iQIYI aims to establish an open content ecosystem to encourage collaboration among creators, refining user segmentation through its main app and iQIYI Lite app [6] Production Pipeline - The forum launched 47 new titles across various genres, including fantasy, costume, and comedy, with a focus on youthful, internet culture-infused content [7] - iQIYI introduced the "Hundred Hong Kong Mini-Dramas Initiative" to solicit IP adaptations and productions from upstream partners, aiming to recreate the popularity of classic Hong Kong films [8] Marketing and Commercialization - The rollout of high-quality content is expected to boost traffic for premium mini and short dramas, enhancing commercialization opportunities and improving advertising monetization [9] Awards and Recognition - At the Glittering Night 2025 ceremony, 30 short dramas and 42 actors received 16 honors, with notable awards going to "First Marriage," "Blind Woman," and "The Great Nobody" [10] - In the mini drama category, 12 dramas and 47 actors received 18 honors, with "Deng Feng Tai" and "Palace of Schemes" recognized as outstanding mini dramas [11]