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Creative Realities Powers Digital Transformation at Rogers Arena, Marking First Major Canadian Sports & Entertainment Deployment
Creative RealitiesCreative Realities(US:CREX) Newsfilter·2025-03-19 11:30

Core Insights - Creative Realities, Inc. has successfully modernized Rogers Arena, marking its first full-scale deployment in Canada's IPTV and live venue industry [1][2] - The project enhances fan engagement, operational efficiency, and advertising opportunities through over 900 digital displays [2][4] Company Overview - Creative Realities specializes in digital signage and media solutions, focusing on enhancing customer experiences through omnichannel technologies [11] - The company has a strong presence in the US market, servicing over 50 professional sports venues, and is now expanding into Canada [7][10] Project Details - The modernization includes a venue-wide technology refresh, integrating Uniguest's Tripleplay IPTV and Digital Signage solution with LG Electronics' high-definition screens [2][3] - The deployment features advanced content strategies to maximize fan engagement and drive higher-value interactions [4][5] Strategic Importance - This project is seen as a milestone for the Canadian sports and entertainment market, showcasing how digital solutions can transform live venues [4][9] - The integration of customized content strategies aims to enhance premium hospitality experiences, aligning with the Canucks' brand identity [5][7] Future Prospects - Phase One focused on infrastructure and content strategy, with discussions for Phase Two already underway [9] - The successful deployment at Rogers Arena sets a benchmark for future stadium transformations and potential partnerships across the NHL [10]