SBUX Stock Up 11% in 3 Months: Should You Buy Now or Hold Steady?

Core Viewpoint - Starbucks Corporation (SBUX) has shown a stock price increase of 10.7% over the past three months, significantly outperforming the Zacks Retail – Restaurants industry's growth of 0.1% and the declines in the Zacks Retail-Wholesale sector and S&P 500, which fell by 4.9% and 4.8% respectively [1] Group 1: Factors Favoring Starbucks Stock - The company is undergoing a transformative period with a strategic shift focused on revitalizing its brand and operations, particularly through the "Back to Starbucks" initiative, which emphasizes a premium coffee experience over discount-driven promotions [5][6] - Starbucks has seen a 40% decline in discounted transactions year over year due to its reduced reliance on discount promotions [6] - The company has eliminated extra charges for non-dairy milk and customizations, enhancing pricing transparency and customer engagement through its "Coffee Forward" marketing campaign [7][8] - Technological investments, including a new in-store prioritization algorithm and enhancements to the mobile app, aim to optimize operational efficiency and improve customer experience [9] - Starbucks is actively pursuing store expansion and renovations, particularly in China, to enhance growth and margin opportunities [10] Group 2: Challenges Facing Starbucks Stock - Comparable store sales have declined, with a global drop of 4% in the fiscal first quarter, attributed to reduced customer traffic and a decline in transactions [11] - The operating margin contracted by 390 basis points year over year to 11.9%, primarily due to higher labor costs and the removal of extra charges for non-dairy milk [13] - Management has suspended full-year guidance, creating uncertainty regarding future earnings and growth projections [14] - Earnings per share (EPS) estimates for fiscal 2025 have been revised downward from $3.10 to$2.99, reflecting weakening analyst confidence [15][16] - The stock is currently trading below its 50-day moving average, indicating a bearish trend and potential short-term volatility [17][18] Group 3: Valuation Insights - SBUX is trading at a forward 12-month price-to-sales (P/S) multiple of 2.90X, which is below the industry average of 4.12X, suggesting an attractive investment opportunity [19]