Nvidia reportedly acquires synthetic data startup Gretel

Core Insights - Nvidia has acquired Gretel, a startup specializing in synthetic AI training data, for a price reportedly in the nine figures, exceeding Gretel's last valuation of $320 million [1][2] - Gretel, founded in 2019, has raised over$67 million in venture capital from notable investors and will integrate its technology into Nvidia's generative AI services [2] - The acquisition is strategically timed as major tech companies are increasingly utilizing synthetic data to train AI models due to the depletion of real-world data sources [3] Company Overview - Gretel was established by a team including Alex Watson, Laszlo Bock, John Myers, and CEO Ali Golshan, focusing on fine-tuning AI models and adding proprietary technology [2] - The startup has a workforce of approximately 80 employees, who will be incorporated into Nvidia following the acquisition [1] Industry Context - The acquisition aligns with a broader trend in the tech industry where companies like Microsoft, Meta, OpenAI, and Anthropic are leveraging synthetic data for AI model training [3]