Core Viewpoint - Amazon is expanding its automotive offerings by enabling dealers to sell used cars through its platform, marking a significant milestone in its Amazon Autos initiative [1]. Group 1: Amazon Autos Initiative - The company aims to assist dealers in selling their entire inventory, including used cars, through the Amazon Autos channel [1]. - Amazon Autos was launched in December, initially partnering with Hyundai to allow customers in 48 U.S. cities to purchase new vehicles from local dealers [4]. - The platform enables car shoppers to browse, order, finance, and schedule vehicle pickups, while also providing instant valuations for trade-ins [5]. Group 2: Competitive Strategy - Amazon positions its offering as a comprehensive online eCommerce channel for dealers, differentiating itself from existing lead generation sites [2]. - The company recognizes a growing consumer preference for fully online car transactions, emphasizing the importance of an omnichannel experience [3]. - Amazon aims to streamline the car-buying process, making online transactions smoother for customers [3].
Amazon Autos to Help Dealers Sell Used Cars