McDonald's(MCD) Prnewswire·2025-03-20 12:00Core Concept - McDonald's is launching a limited-time collaboration with the upcoming film "A Minecraft Movie," featuring special meals and collectibles that enhance the gaming experience for fans [1][2][8]. Product Offerings - The "A Minecraft Movie Meal" includes a choice of a Big Mac or 10-piece Chicken McNuggets, medium fries, a drink, and a limited-edition collectible [4][6]. - The "A Minecraft Movie Happy Meal" features one of 12 film-inspired figurines or Block World toys, along with a scannable code for an exclusive digital game [5][6]. Digital and In-Game Experiences - Each "A Minecraft Movie Meal" comes with one of six collectibles inspired by McDonald's characters and menu items, which can unlock exclusive skins in the Minecraft Marketplace [6][7]. - Purchasing through the McDonald's App provides a one-time redeemable code for the McDonald's Add-On pack in Minecraft, enhancing gameplay with additional characters and tools [7]. Marketing Strategy - The campaign aims to create an immersive experience that resonates with both McDonald's and Minecraft fan bases, leveraging existing fan creativity within the game [8]. - The promotion is set to begin on April 1, 2025, coinciding with the film's release on April 4, 2025 [2][10]. Company Background - McDonald's operates over 40,000 locations in more than 100 countries, with approximately 95% of its restaurants owned by independent local business owners [9].