Everything About Amazon Stock Signals a Buy—Time to Load Up?

Core Viewpoint - Amazon.com Inc. stock is down approximately 20% from its all-time high in February, entering bear market territory, despite record-breaking earnings and long-term growth potential [1][3][13] Financial Performance - Amazon's latest earnings report from early February showed record revenue and profit, with quarterly profit exceeding $20 billion for the first time, marking an over 80% year-over-year increase [3][4] - The company has consistently beaten analyst expectations for multiple quarters, demonstrating resilience amid macroeconomic pressures [4] Business Drivers - The strong performance is attributed to the continued success of AWS, Amazon's high-margin cloud computing business, and a growing digital advertising segment, both seen as core revenue drivers [5] - Amazon's Prime ecosystem remains a dominant force in e-commerce, providing a recurring revenue stream that supports profitability even as retail margins tighten [9] Market Sentiment - Analysts maintain a bullish outlook on Amazon, with a 12-month stock price forecast of$ 260.65, indicating a potential upside of 31.79% from the current price of $197.78 [6] - Loop Capital has set a price target of$ 285, suggesting nearly 50% upside potential, highlighting the disconnect between the stock's current price and its long-term growth trajectory [7] Technical Indicators - Technical indicators suggest that the stock may be oversold, with the relative strength index (RSI) recently dipping to 26, indicating extreme conditions [10] - The MACD is nearing a bullish crossover, which often signals a shift in momentum, suggesting that if the broader market stabilizes, Amazon's stock may attract buyers [11][12] Investment Opportunity - Despite the stock's decline, the underlying business remains strong, making this a potentially attractive entry point for investors [13]